According to the North Texas Commission (NTC), the term originated from an ad agency's combination of the terms "metropolitan" and "complex". The NTC copyrighted the term "Dallas/Fort Worth Metroplex" in 1972 as a replacement for the previously-ubiquitous "North Texas", which studies had shown lacked identifiability outside the state. In fact, only 38 percent of a survey group identified Dallas and Fort Worth as part of "North Texas", with the Texas Panhandle also a perceived correct answer, being the northernmost region of Texas.
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